As one of the most recognizable silhouettes in the Nashville skyline, 333 Commerce required a refreshed identity to align with its prominence during leasing renovations in 2021. CBRE engaged our team to develop a new brand that would position the tower as a revitalized and sought-after office destination in downtown Nashville.

The resulting brand includes a modern logo, comprehensive identity system, and usage guidelines to support marketing efforts. The design balances boldness and sophistication—delivering a visual language that feels both timeless and contemporary, commanding attention while reinforcing 333 Commerce’s established presence in the city.