First impressions matter, and the parking garage that greeted residents and visitors to this contemporary, upscale apartment building was not conveying an appropriately welcoming message. Our team designed large-scale environmental graphics and intuitive signage solutions that reflect the heightened aesthetic of the rest of the complex. Elegant calligraphy in bright, fun colors escort drivers and bicyclists throughout the parking deck, and clearly identify elevators and stairs. Our design also integrates 8001 Woodmont’s brand on every level of the parking deck, amplifying the overall appearance, and the brand, with flourish.