A beloved juice shop in Charleston, South Carolina was faced with a challenge: they served so much more than juice, but because of their previous name and branding (Juiceria Smoothie Bar), customers were limited in their understanding. Using their new name of Blue Heart Kitchen, sky developed a brand approach that encompassed all of their offerings: breakfast, lunch, dinner, and their friendly and welcoming personality. The blue apple heart was a core element that was used and elevated in a simple and modern style that spoke “healthy and calm” all day long.