If you speak to any local from historic Camden, South Carolina, it won’t take long for the conversation to turn to horses, equestrian events, and especially the Carolina Cup. But the city’s enthusiasm wasn’t conveyed in any physical way throughout the community. sky design helped to exemplify Camden’s spirit through an impressive Gateway and Wayfinding signage program   

The gateways, building identification and information kiosks all recall horse jumping gates while the streetscape banners feature textures inspired by jockey silks. The cohesive design with pops of red, maroon and bright white colors celebrates the City’s rich history with an aesthetic that is equal parts modern and classic.