As part of Columbia, South Carolina’s new Minor League Baseball franchise launch, our team partnered closely with ownership from the earliest stages to build the Fireflies brand from the ground up. Beginning with collaborative naming workshops, we developed a complete visual identity that could energize the community and stand out within MiLB.

The comprehensive brand system included the team logo suite, mascot and brand imagery, uniforms, ballpark signage, and venue graphics. We even marked the field with the new emblem and designed glow-in-the-dark merchandise to amplify the brand on and off the field. The result is an immersive, cohesive brand experience that has helped ignite excitement and establish the Fireflies as a celebrated part of the Columbia community.