Faced with the need for a new brand and name of what was previously the Fort Wayne Wizards, we worked with new ownership and MiLB standards to create a playful nod to history’s Johnny Appleseed, a Fort Wayne folk hero. From foam “tin caps” to The Orchard Team Store, and then to some of the best revenues in MiLB, this rebranding project captured it all. Some might say, it was even a home run.