Asked to create wayfinding in the former “Warehouse Row”-turned-adaptive re-use multi-phased compilation of cutting-edge breweries, restaurants, retailers and food manufacturers, we jumped on board the transformation train at Lee+White in Atlanta, Georgia to create clear, bright, and simplified industrial signage. From the multiple driver entries, to the pedestrian, bike, and scooter entries from Atlanta’s BeltLine and adjacent neighborhoods, we maximized viewsheds with strategically placed building numbers for office guests and wayfinding for recreational, retail, and restaurant customers.