University of South Carolina Wellness & Fitness Center

Columbia, SC
200,000 SF

The Wellness and Fitness Center (WFC) at the University of South Carolina, boasts a wide variety of state-of-the-art amenities including a weight room, cardio deck, and a 52" climbing wall, all punctuated with our team’s custom graphics and digital signage. The WFC’s interiors are primarily neutral, allowing our dynamic and colorful graphics package to stand out with every placement. The design team’s scope was extremely varied, using static graphics, an informational digital signage program, motion graphics, and large environmental installations, all working together to inspire students to stay active!

Environmental Graphics
Signage & Wayfinding
Branding

Specialty Art Installations
Architectural Signage
Branded Merchandise