It almost impossible to get community by-in, when the community doesn’t even know where your office is, so Upper Westside Community Improvement District asked sky design to help design entry point identity signage to lead engaged neighbors to the right place. Our team created a cool, industrial-looking sign that mimics the appearance of a massive construction beam. Designed to be installed at an angle, the sign serves its purpose flawlessly, grabbing the attention of passersby and directing them to the Upper Westside CID.