1390 Market is situated in a prime San Francisco location and new property owners wanted to reposition the building’s image and provide a “street to suite” approach to attract new office tenants. The architect modernized the building with a bustling two-story lobby, and we developed an identity mark that was integrated into the new environment. Wood and metal wayfinding signs and room signage work harmoniously to carry design elements from the lobby to the suites, common corridors, restrooms, and elevator lobbies.