On day one of designing a space for a company that exclusively caters to C-Level clients with a service that is absolutely dependent on technology and statistics, it was clear that the graphics needed to make a splash. Our goal was to mirror the intensity and passion of Crisp’s leadership. We capitalized on the somewhat brutalist interiors by integrating a series of subtle, yet bold, brand statements - from the icons of stags in the bathroom to the story of how many failures the CEO experienced before founding this very successful endeavor, we threaded the Crisp story through every space we touched.