Humphries and Company has been a leading interior construction firm in the Atlanta metropolitan area since 1981. They have partnered with us on multiple projects and came to sky design for a refresh in both brand and material. Through surveys and conversations with partners, employees, and longstanding clients we put together an attribute list that carried into the design. It was a top priority for the new brand to communicate professionality, experience, technological advancements, and strong long-term partnerships. 

The new logo is bold to communicate confidence and long-term establishment, a rich more vibrant green to add more energy, pushed in a slant to emphasize forward movement, and without hard edges to communicate the brands approachability and friendship. The unique logo marks two bold slants symbolizes Humphries bold partnerships moving forward together.